Learn
Every module in the guide. Each page renders its full source file, citations included.
LEARN
The pitch
30-second and 2-minute pitches, by persona
FILE 02Company context
What Backblaze is in 2026: numbers, strategy
FILE 03ICPs and personas
Who buys, why, what they fear
FILE 06B2 Cloud Storage deep dive
Every feature and how it actually behaves
FILE 07Overdrive, B2 Neo, MCP
The AI and neocloud motion
FILE 08Computer Backup
Endpoint backup, Business, Enterprise Control
FILE 27Industry plays
Edu, healthcare, SLED, finserv, media, surveillance, gaming, MSP
FILE 32Feature matrix
What lives in which product; feature-to-pain map
WHITEBOARD
Whiteboard fieldcraft
Ask, draw, validate
FILE 09Board: backup and ransomware
3-2-1-1-0 with Object Lock
FILE 10Board: media workflows
Camera to archive to delivery
FILE 11Board: AI training data lake
GPU clouds, Overdrive, B2 Neo
FILE 12Board: CDN origin
Zero egress delivery through partners
FILE 13Board: hybrid and migration
NAS, tape, S3 to B2
EXECUTE
TCO and economics
Formulas, worked examples, live calculator
FILE 15Competitive battlecards
S3, Wasabi, R2, Azure, GCS, on-prem, MinIO
FILE 16Partner plays
Veeam, Rubrik, Commvault, CDNs, MSPs
FILE 04 + 05 + 20 + 24 + 31Field lab
Discovery, qualification, objections, drills, flashcards, call plans
FILE 17POC and demo scripts
b2 CLI, aws CLI, boto3, rclone, Object Lock
FILE 19Migration playbook
Universal Data Migration, Fireball, rclone, cutover
FILE 22Deal story templates
How to write and tell a win
FILE 30Outreach templates
Recaps and follow-ups
FILE 26First 90 days
SE operating plan and metrics