EXECUTE / FILE 26
26. SE operating plan: first 90 days
A field guide is only useful if it changes what you do on Monday.
Days 1 to 30: learn and prove
- Open a B2 account; run every demo in 17 on your own dime (first 10 GB free).
- Pass internal certification; shadow 10 calls; record your own pitch and fix it.
- Build the TCO calculator from 14 as a shareable sheet with source dates.
- Learn three integrations cold: Veeam, Synology, rclone.
Days 31 to 60: run the motion
- Own discovery and whiteboard on live opportunities.
- Run two POCs with written success criteria.
- Write two deal stories with the template in 22.
- Build a partner list: top 10 Veeam, MAM, and GPU-cloud partners in territory.
Days 61 to 90: scale it
- Turn repeated questions into one-page answers.
- Run a partner enablement session (whiteboard 09 and 12).
- Bring one $500K+ opportunity to technical win (upside to public guidance).
- Publish an internal “what broke in POCs” list and feed it to product.
Metrics an SE should track
| Metric | Why |
|---|---|
| Technical win rate | Core SE output |
| POC cycle time | Speed to decision |
| TB under POC → TB contracted | Conversion |
| Partner-sourced pipeline | Leverage |
| Average deal size | Upmarket motion |