LEARN / FILE 08
08. Computer Backup (Personal, Business, Enterprise Control)
The original product. Smaller growth, but a clean land motion and a real ransomware story for endpoints.
Facts (backblaze.com/cloud-backup/pricing and /business, checked 2026-10-14)
| Personal | Business | Enterprise Control | |
|---|---|---|---|
| Price | $99/yr per computer (yearly); 2-year saves 8% | $99/yr per computer | Custom quote |
| Data | Unlimited, all user data by default, external drives | Same | Same |
| Clients | Native Mac and Windows | Same plus centralized admin | Same |
| Deployment | MSI, Jamf, Munki, Kandji (now Iru), Addigy, Intune | Same | |
| Version history | 1 year included in Business; Forever retention for added fee | ||
| SSO | Google and Microsoft | OIDC (Okta, Azure AD/Entra) | |
| Extras | Group admin, centralized billing, pro-rated adds | Legal hold, backup lockdown, restricted restore access, granular permissions, advanced support |
Restores: web zip restores up to 500 GB per request; free mailed encrypted USB drive (return within 30 days); dedicated restore app. Security: 2048-bit public/private keys protect a symmetric AES-128 key for data; optional private encryption key; 2FA (SMS and TOTP). Revenue context: Computer Backup was $16.1M in Q2 2026, down 2 percent YoY. It is a cash engine and a door-opener, not the growth story.
When an SE should bring it up
- Customer has laptops with data that never touches a server (creative, legal, research, execs).
- Offboarding pain: “an employee left and their files went with the laptop.”
- Ransomware on endpoints and no versioned copy.
- Mac-heavy fleets managed by Jamf.
Landmines
- It is not an M365 or SaaS backup. Point to Veeam M365 to B2 for that.
- It is not a server backup. Servers go to B2 via backup software.
- Personal and Business share the $99 price; the difference is admin, billing, SSO.
- Business “Save files from Computer Backup to Cloud Storage” docs exist: restores can land in B2. Use it for legal hold or long-term retention stories.
Discovery
- How many endpoints, Mac vs Windows?
- Which MDM?
- Who restores today, the user or IT?
- Any legal hold or eDiscovery requests in the last year?
- What happens to data when someone leaves?